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RAC Cars partners with to shake up car search market

Press Release   •   Apr 07, 2016 12:00 BST

  • RAC Cars to join Network from May 2016
  • Dealers to get access to more leads from their marketing spend through single relationship, saving them time and effort
  • Partnership creates new combined stock levels of over 400,000 cars

RAC Cars and have joined forces to create a powerful new advertising partnership that takes competition in the car search market to the next level.

The industry-changing partnership gives vehicle dealers access to RAC Cars’ and’s combined audiences through one relationship, providing dealers with an exceptional route to advertise their stock to a substantial in-market car buying audience.

Together, the two businesses’ combined advertised stock increases to over 400,000 cars from more than 8,000 dealers, with audiences of 4.2m across the Network and 1.2m visitors per month across the RAC’s online brands. The Network already includes major automotive websites such as Parkers, Sunday Times Driving, and Carsite.

Dealers will be able to access both brands’ consumers via a single stock feed, saving time and money. Customers will also easily be able to take advantage of the RAC’s market-leading range of products designed to inspire buying confidence including history checks, vehicle inspections, loans, breakdown cover, insurance and the RAC BuySure scheme. For RAC Approved Dealers that provide BuySure, there will be an enhanced package on RAC Cars giving them additional advertising prominence in recognition of the fact that all their vehicles are prepared to this high standard.

The first significant development of the new partnership will be the launch of a new RAC Cars website in May, with enhanced functionality and an improved user journey.

Phill Jones, managing director of, said: “In RAC Cars, we have a partner that shares our passion for becoming a trusted matchmaker for automotive buyers and sellers.

“This is great news for both car dealers and prospective buyers. It will provide dealers with access to a larger audience of in-market car buyers through a single relationship, while consumers will benefit from a greater choice of vehicles and the reassurance of RAC’s compelling consumer products. It also underlines Cox Automotive’s ongoing investment in to be the trusted advertising partner to the automotive industry.”

Robert Diamond, managing director of Motoring Services at RAC, said: “In response to frustrations from dealers and concerns expressed by buyers, RAC Cars has always had the ambition of shaking-up the used car market. We believe that we have certainly done this, significantly enhancing competition in the sector to get a better deal for vehicle retailers while at the same giving buyers more choice, together with the buying confidence the RAC name brings.

“Our partnership with is the logical next step to deliver maximum benefit for dealers via our significant combined reach and the ability to engage with our eight million members. There is also a very real benefit to both dealers and consumers as every decision to buy is supported by the opportunity to take advantage of the RAC’s industry-leading products which are designed to give buyers greater reassurance they are purchasing a car that doesn’t have a hidden history or an underlying mechanical issue.

“It is clear that in we have chosen the right partner with one goal in mind – to deliver more leads to dealers. And, in creating great, cost-effective solutions for dealers we are also providing great car-buying solutions for customers to buy the right car for them.”

Notes to Editors

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About RAC Cars

RAC Cars is the RAC’s marketplace for new and used cars which currently has more than 315,000 used cars for sale.

Research from the RAC shows that buyers, too, don’t want to be stung by purchasing a dud – something the new RAC Cars website has been specifically designed to address. More than 7.4 million used cars sold in the UK every year, with around 2.8 million sold privately.

RAC Cars provides easy access to a range of products that can give buyers confidence that their next car won’t turn out to be a ‘lemon’ – from an RAC car data check, the UK’s most comprehensive vehicle check that is delivered to a user in seconds, to booking a full vehicle inspection by an experienced RAC engineer. The site also highlights the RAC’s own Approved Dealer Network giving total reassurance with a full history check, a thorough preparation to the RAC’s 82-point BuySure standard, a minimum three months’ RAC Warranty and 12 months Breakdown Cover.

About the RAC

With more than eight million members, the RAC is one of the UK's most progressive motoring organisations, providing services for both private and business motorists. Whether it's roadside assistance, insurance, buying a used car, vehicle inspections and checks, legal services or up-to-the-minute traffic and travel information – the RAC offers a solution for all motoring needs. The RAC is committed to making motoring easier, safer, more affordable and more enjoyable for drivers and road users.

The RAC is the motorist’s champion and campaigns to support the interests of its members and UK motorists at a national level. This includes voicing concerns about the increasing cost of motoring, particularly the price of fuel and the high level of tax levied on it, advancing levels of road safety, and supporting the needs of all drivers, from young to old.

The RAC’s annual Report on Motoring – first published in 1989 – provides a clear insight into the concerns and issues facing today’s motorists.

For the very latest news on UK fuel prices, check RAC Fuel Watch or follow #racfuelwatch on Twitter. RAC Fuel Watch is a comprehensive guide to the latest UK unleaded petrol and diesel prices – both at the wholesale level and at the pump. RAC Fuel Watch analyses how prices changed through the previous month and compares the most recent prices with those from three, six and 12 months before.

Key facts:

  • RAC patrols fix four out of five vehicles at the roadside and on average within 30 minutes
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  • 92% of members would recommend RAC Rescue to their friends and family

RAC press releases, news alerts and a wealth of motoring research is available from

About is a car search website that aims to simplify the process of finding the right car, connecting vehicle buyers and sellers through the use of smart, intuitive tools.

As well as the core website and iPhone, iPad, Windows and Android apps, also powers the car search channels on high-quality automotive sites including, Honest John,, Carsite, and

Combined, the Network enables automotive retailers to reach 4.2 million unique visitors per month (comScore MMX Multi-Platform, January 2016, based on the Network). is a Cox Automotive brand, forming part of the world’s largest provider of automotive services through more than 25 brands, including Manheim,, Kelley Blue Book, Dealer Auction and NextGear Capital.

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