Widnes man scoops top RAC honour

Alan Wilcock, 38, from Widnes, has been awarded the title of RAC’s Patrol Ambassador of the Year Award – a prestigious honour that marks him as an “elite” Patrol and lands him a role as the face of RAC for the next twelve months.

Alan is also the winner of Patrol of the Year for Region 1. This is the first year that the Patrol of the Year award has been regionalized. Region 1 covers the East Midlands, the North, Scotland and Northern Ireland.

Alan’s incredibly high standards in helping RAC members, fixing their cars and getting them on the road again resulted in his success at this year’s RAC Ambassador Awards held at the Motor Heritage Museum, Gaydon on 27^thMarch.

Although Alan has only been a Patrol for just over three years, serving Liverpool, this is the third successive year he has been nominated. In his spare time Alan enjoys working on his motorbike and DIY.

Following the awards, Alan said: “I am absolutely thrilled and honoured to receive such a prestigious award. I really enjoy helping people when things go wrong and getting them back on the road.”

“Alan takes great pride in the service he provides to members at the roadside. Alan has quickly shown he has what it takes to be amongst the very best of RAC’s 2,000 Patrols,” said Neil Thompson, director of rescue service delivery. “Being an RAC Patrol involves so much more than simply repairing cars. Good humour, ingenuity along with the ability to work in cold and wet conditions are all part of the job description! He demonstrates capabilities over and above technical and mechanical expertise – often in fraught and even dangerous conditions at the roadside. Alan shows tremendous commitment and enthusiasm for what he does.”

RAC is committed to providing the best customer service it can. This customer focus has helped it be recognised as the top named service organisation in the July 2009 and January 2010 UK Customer Service Index (UKCSI), from the Institute of Customer Service. This result follows the recent announcement that RAC also ranked first for customer satisfaction in the J.D. Power and Associates’ UK Roadside Assistance Study for the past four years.

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Notes to Editors

The UK Customer Service Index (UKCSI), from the Institute of Customer Service, is a national measure of customer service that takes place every six months. The Institute asked 26,000 UK adults how well companies and organisations performed in key customer priority areas such as professionalism, quality and efficiency, ease of doing business, problem solving and timeliness.

For more information about the Institute of Customer Service go to: www.instituteofcustomerservice.com